With a surprise twist.
Apple Inc. has today released its annual Christmas advert on its YouTube channel dubbed “Make Someone’s Holiday” — and it gets emotional.
The three-minute circa video follows two young sisters constantly playing on their iPad’s; their parents habitually hands the tablet to them in order to relieve their poor behaviours and tantrums.
Sound familiar in 2019?
But as the story rolls on with Michael Giacchino’s “Married Life” music in the background, the children actually create an interactive ‘memory’ for the family and grandad to mourn the loss of their grandmother by capturing images and video, using the Apple Pencil to edit as well.
While initially alarming in our mediatised world, the holiday advertisement remedies itself at the climax, signifying how technology can be used for the better to save and share memories of loved ones.
View the full ad here:
The Connected by Henry Man 